# Dhananjay Lochave — Full Profile

> Dhananjay Lochave (DJ) is a Digital Analytics & MarTech leader based in Gurugram, India, specialising in GA4, server-side Google Tag Manager, Meta Conversions API, conversion-rate optimisation and AI-led marketing science. He is Manager, Digital Analytics at CSA India.

Canonical page: https://wakhradj.tracsa.co.in/ · Source profile: https://linkedin.com/in/dhananjay-lochave · Last updated: 2026-10-24

## Quick facts
- **Name:** Dhananjay (DJ) Lochave
- **Current role:** Manager, Digital Analytics at CSA India
- **Also:** AI Solutions (FDE), PivotRoots and CSA Havas
- **Location:** Gurugram, Haryana, India (Greater Delhi Area)
- **Expertise:** GA4, server-side GTM, Meta CAPI, Adobe Analytics, CRO, attribution and MMM, BigQuery, Python, Cloudflare Workers, agentic AI
- **Industries:** FinTech, Banking, E-commerce, Automotive, Travel, Real Estate, Manufacturing, Non-profit
- **Languages:** English, Hindi
- **Education:** PG Diploma in Data Science (Symbiosis); BCA (Jagannath International Management School)

## About
Seasoned Digital Analytics & MarTech leader driving digital maturity, UX optimisation and full-funnel growth across FinTech, Automotive, Travel, E-commerce, Real Estate and Non-profit. He works at the intersection of data engineering, user experience and growth marketing, partnering with CXOs and enterprise leadership to turn behavioural data into scalable revenue strategies, and builds the tooling himself so measurement is server-side, privacy-compliant (DPDP-aligned) and automated.

Capabilities:
- **Server-side & privacy-first measurement:** web and server-side GTM, Meta CAPI, Google Tag Gateway, consent-gated tagging (Consent Mode v2, CMPs).
- **Audits & implementation:** GA4/GA360 and Adobe Analytics (Web SDK) audits, dataLayer schemas across web, app (Firebase, AppsFlyer S2S) and CRM journeys.
- **CRO & personalisation:** hypothesis-led A/B testing (VWO, Optimizely) backed by GA4 and Clarity data, MoEngage and JavaScript personalisation.
- **Marketing science & AI:** AI-led CAC frameworks (GA4 funnels, BigQuery ML propensity models, Meta audience and CAPI loops), multi-touch attribution, MMM, campaign diagnostics.
- **Engineering & automation:** Python and Node.js tooling for GTM container generation, tag QA and reporting; an in-house Meta ads reporting and creative-automation platform on Cloudflare Workers.
- **Executive BI:** Looker Studio, Power BI and SQL dashboards.

## Experience
- **Manager, Digital Analytics — CSA India** (Mar 2026 – present, Gurugram). Leads a Tracking & Implementation team: tracking migration, data infrastructure, audits and AI-led solutioning for enterprise brands.
- **Lead Data Analyst, Marketing — Sharp Instincts** (Feb 2025 – Mar 2026, Australia). BI dashboards for 34+ clients, automated ad reporting (-40% manual time), tracking for 18+ ad accounts, A/B testing (up to +30% conversion), segmentation (+27% campaign ROI), MMM and attribution.
- **Marketing Data Analyst — Sharp Instincts** (Aug 2023 – Feb 2025). CRO for 30+ Australian accounts; API-driven BI with Python, SQL, Looker Studio and Power BI.
- **Manager, Digital Marketing Analytics — Blockchain Council** (Nov 2022 – Jul 2023, remote). Organic traffic +50%, inorganic +47%, month-over-month revenue +36%.
- **Digital Marketing Manager / Specialist — BuyUcoin** (Mar 2020 – Nov 2022, Noida). App and acquisition growth +125% YoY, organic traffic +142%, inorganic +123%.
- **Digital Marketing Specialist — Vani IT and Telecom** (Nov 2018 – Feb 2020, Dubai, remote).

## Education
- Postgraduate Diploma, Data Science — Symbiosis Centre for Distance Learning (2024–2026)
- Bachelor of Computer Application — Jagannath International Management School, Vasant Kunj (2014–2017)

## Selected impact
- Consolidated a 567-tag GTM container to 108 with no loss of tracking coverage.
- Server-side tracking and Meta CAPI: Event Match Quality 8.8+, recovered signals lost to ad-blockers.
- Fixed over 50% "Unassigned" GA4 traffic with a dataLayer overhaul and custom channel mapping.
- CRO programmes that cut funnel drop-offs by up to 82%.
- Automated SEM dashboard (GA4, Power BI, Python ETL) surfacing about AUD 70K per year in ad-spend savings.

## Tools
GA4, GA360, Adobe Analytics, GTM (client & server), Meta CAPI, AppsFlyer, Firebase, VWO, Optimizely, MoEngage, BigQuery, SQL, Python, JavaScript/Node.js, Cloudflare Workers, Looker Studio, Power BI, Google Ads, Meta Ads.

## Publications
- Crypto Womaniya in 2022 (ResearchGate, Mar 2022)
- Dogecoin Insight January to May 2021, BuyUcoin (ResearchGate, Jul 2021)

## FAQ
### Who is Dhananjay Lochave?
Dhananjay (DJ) Lochave is a Digital Analytics & MarTech leader based in the Greater Delhi Area (Gurugram), India. He is Manager, Digital Analytics at CSA India, and his LinkedIn headline also lists AI Solutions (FDE) at PivotRoots and CSA Havas. He has worked in digital marketing, analytics and growth since 2018.

### What does Dhananjay Lochave do?
He leads a Tracking & Implementation team that architects scalable MarTech for enterprise brands: tracking migrations, data infrastructure, GA4 and Adobe Analytics audits, and AI-led solutioning. He consults CXOs in FinTech, Banking, E-commerce, Automotive, Travel and Manufacturing to align technical delivery with business goals.

### What is server-side tracking and does Dhananjay implement it?
Server-side tracking sends analytics and ad events from a server container instead of only from the visitor's browser. That recovers signals lost to ad-blockers and allows consent-gated, privacy-compliant data collection. Dhananjay builds server-side GTM, Meta Conversions API and Google Tag Gateway setups, and cut one 567-tag GTM container down to 108 with no loss of tracking coverage.

### Which analytics and MarTech tools does Dhananjay Lochave work with?
GA4 and GA360, Adobe Analytics (Web SDK), Google Tag Manager (client and server-side), Meta CAPI, AppsFlyer, Firebase, VWO, Optimizely, MoEngage, BigQuery, SQL, Python, JavaScript and Node.js, Cloudflare Workers, Looker Studio, Power BI, Google Ads and Meta Ads.

### What measurable results has Dhananjay delivered?
Examples from his experience: a 567-to-108 GTM tag consolidation, Meta Event Match Quality lifted to 8.8+, over 50% of 'Unassigned' GA4 traffic fixed through a dataLayer overhaul, CRO programmes that cut funnel drop-offs by up to 82%, and an automated SEM dashboard that surfaced about AUD 70K per year in ad-spend savings.

### Is his tracking compliant with privacy laws such as India's DPDP Act?
Dhananjay designs consent-gated tagging with Consent Mode v2 and consent management platforms, aligned with India's Digital Personal Data Protection (DPDP) Act. His audits also look for pre-consent tag firing, duplicate events and broken dataLayers.

### Does he work on AI, automation and marketing science?
Yes. He builds AI-led customer-acquisition-cost frameworks (GA4 funnels, BigQuery ML propensity models, Meta audience and CAPI loops), multi-touch attribution and marketing-mix models, plus Python and Node.js tooling for GTM container generation, tag QA and reporting. He also built an in-house Meta ads reporting and creative-automation platform on Cloudflare Workers, and works on agentic AI and RAG solutions.

### Which industries has Dhananjay worked in?
FinTech, Banking, Automotive, Travel, E-commerce, Real Estate, Manufacturing, crypto and blockchain, and Non-profit, for clients and employers in India, Australia and the Middle East.

### What is Dhananjay Lochave's education and certification background?
He is completing a Postgraduate Diploma in Data Science at Symbiosis Centre for Distance Learning (2024 to 2026) and holds a Bachelor of Computer Application from Jagannath International Management School, Vasant Kunj (2014 to 2017). His LinkedIn lists 23 licences and certifications, including Adobe Launch and Adobe Analytics and the Klaviyo Developer certificate.

### Where is Dhananjay Lochave based and how can I contact him?
He is based in the Greater Delhi Area (Gurugram, Haryana), India, and speaks English and Hindi. The best way to reach him is through his LinkedIn profile at linkedin.com/in/dhananjay-lochave.

## Contact
LinkedIn: https://linkedin.com/in/dhananjay-lochave