Available for consulting · Gurugram, IN · --:--

Hello, I'm DJ

Dhananjay Lochave

$ |

Manager, Digital Analytics at CSA India · AI Solutions (FDE) at PivotRoots · CSA Havas. I turn behavioural data into scalable revenue strategy — server-side, privacy-compliant and automated.

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About me

Dhananjay Lochave (DJ) is a Digital Analytics & MarTech leader based in Gurugram, India, specialising in GA4, server-side Google Tag Manager, Meta Conversions API, conversion-rate optimisation and AI-led marketing science. He is Manager, Digital Analytics at CSA India.

Name
Dhananjay (DJ) Lochave
Current role
Manager, Digital Analytics at CSA India
Also
AI Solutions (FDE), PivotRoots and CSA Havas
Location
Gurugram, Haryana, India (Greater Delhi Area)
Expertise
GA4, server-side GTM, Meta CAPI, Adobe Analytics, CRO, attribution and MMM, BigQuery, Python, Cloudflare Workers, agentic AI
Industries
FinTech, Banking, E-commerce, Automotive, Travel, Real Estate, Manufacturing, Non-profit
Languages
English, Hindi
Education
PG Diploma in Data Science (Symbiosis); BCA (Jagannath International Management School)

Seasoned Digital Analytics & MarTech leader driving digital maturity, UX optimisation and full-funnel growth across FinTech, Automotive, Travel, E-commerce, Real Estate and Non-profit.

I work at the intersection of data engineering, user experience and growth marketing, partnering with CXOs and enterprise leadership to turn behavioural data into scalable revenue strategies. I also build the tooling myself, so measurement is server-side, privacy-compliant (DPDP-aligned) and automated.

Based in the Greater Delhi Area. Languages: English, Hindi. Open to volunteering for causes in children, health and education.

0Years in Digital Analytics
0Client BI Dashboards
0Max Funnel Drop Cut
0AUD / yr Ad Spend Saved
⬡

Server-Side & Privacy-First

Web + server-side GTM, Meta CAPI, Google Tag Gateway, Consent Mode v2 & CMPs.

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Audits & Implementation

GA4/GA360 and Adobe Analytics audits, dataLayer schemas across web, app and CRM.

✦

CRO & Personalisation

Hypothesis-led A/B testing with VWO & Optimizely; MoEngage personalisation.

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Marketing Science & AI

AI-led CAC models, BigQuery ML propensity, multi-touch attribution and MMM.

Try the terminal

dj@portfolio:~

Experience & Education

Mar 2026 — Present · Gurugram

Manager, Digital Analytics

CSA India

Lead a Tracking & Implementation team architecting scalable MarTech for enterprise brands across FinTech, Banking, E-commerce, Auto, Travel and Manufacturing. Build AI-led CAC models and in-house automation tools; solution agentic AI, RAG and data-backed agents.

Feb 2025 — Mar 2026 · Australia

Lead Data Analyst, Marketing

Sharp Instincts

BI dashboards (Power BI, Looker) for 34+ clients; automated Google/Bing Ads reporting cutting manual effort 40%; led tracking for 18+ ad accounts, lifting conversions up to 30%; segmentation models raising campaign ROI 27%; MMM and attribution for e-commerce and fintech.

Aug 2023 — Feb 2025 · Australia

Marketing Data Analyst

Sharp Instincts

CRO for 30+ Australian accounts; API-driven BI and opportunity research across SEO, SEM, SMM, PPC and UI/UX using Python, SQL, Looker Studio and Power BI.

Nov 2022 — Jul 2023 · Remote

Manager – Digital Marketing Analytics

Blockchain Council

Reported to the CEO. Grew organic traffic 50% from a declining base, inorganic 47% and month-over-month revenue 36%; built automation funnels and GA4/Adobe analytics.

Mar 2020 — Nov 2022 · Noida

Digital Marketing Manager / Specialist

BuyUcoin

Reported to CXOs. App & user-acquisition growth of 125% YoY, organic traffic +142% and inorganic +123%; led content, SEO, SMO, PPC and branding teams; built SQL and React-based dashboards.

Nov 2018 — Feb 2020 · Dubai (Remote)

Digital Marketing Specialist

Vani IT and Telecom

Reported to the CEO; project management, email marketing and digital strategy.

Jun 2024 — Jun 2026

PG Diploma, Data Science

Symbiosis Centre for Distance Learning

Data analytics and problem solving.

2014 — 2017

Bachelor of Computer Application

Jagannath International Management School, Vasant Kunj

Java SE7, HTML/PHP/JavaScript projects (INFRA stock management, Online Market). Volleyball team.

Skills & Tools

GA4 / GA360Adobe AnalyticsGTM (Client & Server) Meta CAPIAppsFlyerFirebaseVWOOptimizely MoEngageBigQuerySQLPythonJavaScript / Node.js Cloudflare WorkersLooker StudioPower BI Google AdsMeta AdsConsent Mode v2DPDP MMM & AttributionAgentic AIRAGClaude · Gemini · ChatGPT APIs

Certified: Adobe Launch & Adobe Analytics (Udemy), Klaviyo Developer, and 20+ more.

Selected Impact

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567 → 108 Tags

Consolidated a bloated GTM container with zero loss of tracking coverage, and moved enterprise brands from third-party tag vendors to in-house server-side GTM.

GTMsGTM
◈

Server-Side Tracking & CAPI

Server-to-server setups recovering signals lost to ad-blockers, consent-gated for DPDP. Meta CAPI alongside pixels lifted EMQ to 8.8+ and ROAS.

Meta CAPIConsent Mode v2
✦

Attribution Recovery

Fixed over 50% “Unassigned” traffic through a dataLayer overhaul and custom channel mapping; unified web, app and offline data for multi-touch attribution.

GA4AppsFlyer
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Data-Driven CRO

Hypothesis-led programmes using VWO/Optimizely, GA4 and Clarity that cut funnel drop-offs by up to 82%.

VWOOptimizely
⬢

SEM Automation Dashboard

Fully automated cross-channel reporting (GA4, Power BI, Python ETL) for all clients — surfacing optimisations worth AUD 70K/year in ad spend.

PythonPower BI
☁

Meta Ads Automation Platform

In-house reporting and creative-automation platform built on Cloudflare Workers, plus Python/Node tooling for GTM container generation and tag QA.

Cloudflare WorkersNode.js

Research: Crypto Womaniya in 2022 & Dogecoin Insight (2021) on ResearchGate.

Frequently asked questions

Who is Dhananjay Lochave?

Dhananjay (DJ) Lochave is a Digital Analytics & MarTech leader based in the Greater Delhi Area (Gurugram), India. He is Manager, Digital Analytics at CSA India, and his LinkedIn headline also lists AI Solutions (FDE) at PivotRoots and CSA Havas. He has worked in digital marketing, analytics and growth since 2018.

What does Dhananjay Lochave do?

He leads a Tracking & Implementation team that architects scalable MarTech for enterprise brands: tracking migrations, data infrastructure, GA4 and Adobe Analytics audits, and AI-led solutioning. He consults CXOs in FinTech, Banking, E-commerce, Automotive, Travel and Manufacturing to align technical delivery with business goals.

What is server-side tracking and does Dhananjay implement it?

Server-side tracking sends analytics and ad events from a server container instead of only from the visitor's browser. That recovers signals lost to ad-blockers and allows consent-gated, privacy-compliant data collection. Dhananjay builds server-side GTM, Meta Conversions API and Google Tag Gateway setups, and cut one 567-tag GTM container down to 108 with no loss of tracking coverage.

Which analytics and MarTech tools does Dhananjay Lochave work with?

GA4 and GA360, Adobe Analytics (Web SDK), Google Tag Manager (client and server-side), Meta CAPI, AppsFlyer, Firebase, VWO, Optimizely, MoEngage, BigQuery, SQL, Python, JavaScript and Node.js, Cloudflare Workers, Looker Studio, Power BI, Google Ads and Meta Ads.

What measurable results has Dhananjay delivered?

Examples from his experience: a 567-to-108 GTM tag consolidation, Meta Event Match Quality lifted to 8.8+, over 50% of 'Unassigned' GA4 traffic fixed through a dataLayer overhaul, CRO programmes that cut funnel drop-offs by up to 82%, and an automated SEM dashboard that surfaced about AUD 70K per year in ad-spend savings.

Is his tracking compliant with privacy laws such as India's DPDP Act?

Dhananjay designs consent-gated tagging with Consent Mode v2 and consent management platforms, aligned with India's Digital Personal Data Protection (DPDP) Act. His audits also look for pre-consent tag firing, duplicate events and broken dataLayers.

Does he work on AI, automation and marketing science?

Yes. He builds AI-led customer-acquisition-cost frameworks (GA4 funnels, BigQuery ML propensity models, Meta audience and CAPI loops), multi-touch attribution and marketing-mix models, plus Python and Node.js tooling for GTM container generation, tag QA and reporting. He also built an in-house Meta ads reporting and creative-automation platform on Cloudflare Workers, and works on agentic AI and RAG solutions.

Which industries has Dhananjay worked in?

FinTech, Banking, Automotive, Travel, E-commerce, Real Estate, Manufacturing, crypto and blockchain, and Non-profit, for clients and employers in India, Australia and the Middle East.

What is Dhananjay Lochave's education and certification background?

He is completing a Postgraduate Diploma in Data Science at Symbiosis Centre for Distance Learning (2024 to 2026) and holds a Bachelor of Computer Application from Jagannath International Management School, Vasant Kunj (2014 to 2017). His LinkedIn lists 23 licences and certifications, including Adobe Launch and Adobe Analytics and the Klaviyo Developer certificate.

Where is Dhananjay Lochave based and how can I contact him?

He is based in the Greater Delhi Area (Gurugram, Haryana), India, and speaks English and Hindi. The best way to reach him is through his LinkedIn profile at linkedin.com/in/dhananjay-lochave.

Let's connect

Open to conversations on analytics, MarTech, AI solutioning and collaborations.

Connect on LinkedIn